Nova Scotia School Athletic Federation


Brief Project Title and Description:

Ad Campaign


Role on this project:

Creative Direction

Art Direction/Design

Production/Technical Execution


Photo Illustration/Image editing

Marketing Strategy


Elements of the submission which are not our original work:

All Logos supplied. Photos acquired from stock libraries


Project/Client Considerations:

The Nova Scotia School Athletic Federation is a body within the public school system which governs all organized sport in the province. It’s main goal is to promote fair play and exercise to children under the school boards immediate supervision.

This Ad Campaign was brought about by an opportunity extended to the NSSAF from one of the major outdoor advertising vendors. Space on a number of Transit Shelters throughout the province were made available to NSSAF for promotional messaging

The goal was to increase public awareness about NSSAFs goals. The use of the tag line “When Our Students Learn to play. We all win.” along with a photo of a popular sport and focused age demographic.

The piece also reflected the local businesses which consistently sponsor the organization and it’s efforts in a thank you representation.

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